To reactivate an Amazon seller account, identify the cause, craft a targeted Plan of Action, upload proof, and submit the appeal in Account Health.
Got the dreaded deactivation banner? You can get back on track. The path isn’t guesswork—Amazon tells you what went wrong, what to send, and where to send it. This guide walks you through the steps, the documents that actually move the needle, and the timing to expect. Follow along, and keep everything short, factual, and tied to the policy that triggered your issue.
Quick Diagnosis: What Triggered The Deactivation
Start in Seller Central → Performance → Account Health. Open the alert that matches your case. You’ll see the policy, the issue description, and whether an appeal is allowed. That page is your roadmap for reactivation. Don’t guess at the cause; build your response around that specific notice.
Proof To Gather For A Strong Appeal
Amazon wants evidence, not emotion. Pull clean, legible documents that match the dates, ASINs, and companies named in the notice. Use the table below as a checklist before you draft your Plan of Action.
| Trigger | What Amazon Needs | Where To Get It |
|---|---|---|
| Product Authenticity Complaints | Itemized invoices with supplier name, address, phone; purchase dates; quantities; matching SKUs | Wholesaler or brand distributor portal; PDF export from ERP |
| Condition Or Used Sold As New | Inbound QC steps, packaging photos, returns triage flow, staff training proof | Warehouse SOPs, dated photos, training logs |
| Safety Or Compliance Flag | Test reports, certificates, regulatory labels, age-grading, warnings | Accredited lab reports, brand compliance folders |
| Late Shipment / ODR Metrics | Root cause summary, carrier scans, process fixes, SLA changes | Carrier dashboards, WMS logs, new cut-off policy |
| Listing Policy Violations | Corrected detail page data, bullets, images; proof of rights | Content change history, brand letter, IP license |
| Verification Or KYC Review | Government ID, bank or card statement, business registration, address proof | Registrar portal, bank PDF, utility bill |
| Restricted Product Misstep | Removal or compliance proof; updated catalog controls | Catalog export, policy tags, removal order ID |
| Price Or Fair Listing Concerns | Pricing rules, MAP policy acknowledgement, logs | Repricer settings, MAP agreement, change history |
How To Reactivate Amazon Seller Account: Step-By-Step
1) Read The Exact Performance Notification
Open the notification from your Account Health dashboard. Copy the violation name and the requested items into your working notes. Every line in your appeal should tie back to this language. If the notice lists SKUs or dates, mirror those in your response.
2) Write A Tight Plan Of Action
Keep it to three parts—cause, corrections, prevention. One to three bullets per part is plenty. Skip emotion and vague claims. Use real steps, owners, and dates.
- Cause: What went wrong in clear terms that match the notice.
- Corrections: What you fixed for the impacted orders, listings, or data.
- Prevention: What you changed to stop a repeat, with who owns it and when it went live.
3) Attach Evidence That Matches The Claim
Invoices should be itemized, recent, and show the supplier’s full contact details. Photos should be dated and readable. Redact pricing if needed, but leave product and quantities visible. Name files clearly, like ASIN_B00XXXX_Invoice_July2025.pdf.
4) Submit Through Account Health
Use the appeal button on the Account Health page tied to the notice. Paste your Plan of Action, upload files, and submit. Watch your performance notifications and email for replies. If Amazon asks for more, reply on the same appeal thread so reviewers see the full history.
Reactivating An Amazon Seller Account — Common Hurdles
Most delays come from one of three issues: the cause isn’t clear, documents don’t line up with the claim, or the prevention steps are fluffy. You can avoid all three by quoting the policy name, lining up dates and SKUs, and naming the process change that stops a repeat.
Identity And Document Checks
New or dormant accounts often face identity reviews. Make sure the name and address match across ID, bank statement, and business registration. Use fresh PDFs, not photos of screens. If the workflow needs new uploads, follow the prompts in the identity section of Seller Central.
Performance Metrics And AHR
If late shipments or buyer complaints pushed your score down, show the fixes and the early results. Call out new cut-off times, carrier changes, or switch to FBA for risky SKUs. Your Account Health Rating gives a live read on risk, so track it while your appeal is pending.
Where The Appeal Lives Inside Seller Central
Everything flows through Account Health. Open the specific issue, click Reactivate your account or View appeal, and send the Plan of Action with attachments. Keep replies in that thread. That keeps context intact for the reviewer.
How To Reactivate Amazon Seller Account With A Strong POA
Use this template and tailor it to the exact violation text you saw.
Plan Of Action Template
Cause: On 14 Oct 2025, we shipped 37 orders after cut-off due to a handoff mismatch between WMS and carrier pick-up times.
Corrections: Refunded impacted buyers where needed; updated shipment confirmations; called out delayed parcels; moved the same-day cut-off to 1 p.m.
Prevention: New 12:30 p.m. pick-list batch; carrier scan audit at dock; daily queue report to ops lead; switch of two SKUs to FBA during Q4.
Swap these lines with your facts. Keep it crisp, prove the fix, and attach the receipts—literally.
Document Tips That Speed Up Review
- Invoices: Dated within the window the notice mentions; show supplier name, address, phone, and quantities that map to your sales.
- ID And Banking: Full page scans; name and address matching the legal entity in Seller Central.
- Photos: Clear, high-resolution images of labels, packaging, inserts, and any compliance marks.
- File Names: Include ASINs, date, and doc type; keep a short index in your appeal body.
Appeal Timing: What To Expect
Review teams often reply fast when your case is clean. You may get a request for extra documents or a note that points to a new gap. If that happens, don’t start a new thread. Add the missing items to the same case and restate the key Plan of Action points at the top.
For policy language and the appeal path, see Amazon’s appeal process page. If your issue is a verification review, match your files to the identity and document checklist.
Prevention Moves After You’re Back
Reactivation isn’t the finish line. Lock in the fixes you promised and watch your Account Health dashboard daily. Build weekly audits for risky SKUs, tighten shipping cut-offs, and keep supplier paperwork fresh. Short, steady routines keep alerts from piling up.
Appeal Timeline And Checkpoints
| Window | Action | What “Good” Looks Like |
|---|---|---|
| Day 0 | Read notice, list required items, draft POA outline | Violation name copied; SKUs and dates noted |
| Day 1 | Collect invoices, photos, logs; rename files | All docs legible, matched to SKUs and time frame |
| Day 1–2 | Submit appeal via Account Health | POA with three parts; attachments uploaded |
| Day 2–5 | Watch for reply; send any extra items in same thread | Short addendum; no new stories; direct evidence |
| Day 5–10 | If still pending, review AHR and clean open alerts | No new violations; metrics trending up |
| Post-Reactivation | Implement promised prevention steps | Documented SOPs; recurring checks scheduled |
Common Mistakes That Slow Reactivation
- Generic POA: Copy-paste lines that don’t match the notice text.
- Wrong Docs: Quotes, proformas, or order acknowledgements in place of invoices.
- Messy Files: Blurry scans, mismatched names, or cropped pages.
- New Threads: Starting over instead of replying on the active case.
- Overpromising: Grand fixes with no owners, dates, or proof.
Simple Reactivation Checklist
Print this and work through it line by line.
- Open Account Health and the exact violation record.
- Write a three-part Plan of Action tied to that record.
- Collect invoices, ID, statements, and photos that match the claim.
- Name files clearly and cite each one in the appeal body.
- Submit through the issue page; don’t email around it.
- Reply to follow-ups on the same thread only.
- Fix the root cause across your catalog and ops.
- Track AHR and clean any new alerts right away.
Final Notes Before You Hit Submit
Short wins. Facts win. Proof wins. Keep the story tight, point every line at the policy named in the notice, and attach the exact documents that back each claim. With a clear Plan of Action and clean evidence, reactivation is within reach.